A look at Frédéric Malle’s luxurious new perfume shop

A look at Frédéric Malle’s luxurious new perfume shop

Frédéric Malle, the French perfume expert, opened a stunning boutique today on Greenwich Avenue in the West Village. He works with the world’s greatest noses to create unique, powerful fragrances. Mr. Malle’s resume is quite impressive, having worked at the prestigious house of Roure Bertrand, and it also seems that perfume runs in his blood: his grandfather founded Parfums Christian Dior. I met him today at the boutique. He very politely introduced himself, and told me he could guess the fragrance I’d love, just by looking at me. “You don’t seem to go for bright colors,” he said, which is mostly true. (I was wearing black ballet slippers and a black trench coat). The he guided me to one of the smelling pods- a small ventilated chamber behind a wooden cabinet door where you stick your head in and are enveloped by the fragrance- and had me try L’eau D’hiver by Jean-Claude Ellena. L’eau D’hiver is “composed like a watercolor,” with citrus zests and hedione mixed with the softness of white heliotrope, iris and honey. It was indeed a layered scent, and very exuberant. Unfortunately, so are the prices. Maybe one day I’ll treat myself….

 

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